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Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
5,266 ratings
About the Course
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
Top reviews
RC
Dec 21, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
VN
Apr 5, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
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1676 - 1677 of 1,677 Reviews for Viral Marketing and How to Craft Contagious Content
By Shivani C
•Aug 11, 2024
I paid Rs. 9,900 for this course which was not at all worth it. It was a below average course and an absolute disappointment. The duration and the content was absolutely unnecessary and not living upto the expectations, wouldn't recommend
By Joe H
•Jun 7, 2020
Expensive