![[Featured image] A woman sits at a laptop examining a SERP (search engine results page).](https://images.ctfassets.net/wp1lcwdav1p1/6pWyf5hNQWEVQZL0SeFxvN/cd5c195919147247ccc0ef59c49e13f8/iStock-1210326839__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is SERP (Search Engine Results Pages)?
A SERP (search engine results pages) plays a key role in gaining online visibility for your website.
March 21, 2023
Article
Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.
Learn more about marketing
Unilever
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Predictive Analytics, MarTech
Beginner · Professional Certificate · 3 - 6 Months
Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media Marketing, Content Creation, Order Fulfillment, Google Ads, Online Advertising, A/B Testing, Social Media Campaigns, Digital Advertising, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Customer Retention, Campaign Management
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Adobe
Skills you'll gain: Color Theory, Social Media Content, Target Audience, Video Production, Typography, Color Matching, Multimedia, Content Creation, Generative AI, Graphic and Visual Design, Social Media Strategy, Content Performance Analysis, Social Media Marketing, Visual Design, Storyboarding, Design, Prompt Engineering, Adobe Creative Cloud, Data Ethics, Artificial Intelligence
Beginner · Professional Certificate · 3 - 6 Months
Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:
Marketing can be a good career path for many reasons. In addition to the earning potential of someone in marketing, high demand for marketing professionals across industries, and growth projections for this field, marketing offers many rewards. If you enjoy being strategic and creative and exploring new technologies, you may enjoy working in marketing. When conducting a marketing job search, be sure to review employee feedback on companies you’re considering, to gauge employee satisfaction and compare salaries on job listings to average salary data for those roles.
Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.
You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.
Digital Marketing Projects offers hands-on learning to build your Digital Marketing skills. Designed with job-related tasks in mind, each project provides a unique opportunity to practice and acquire new skills. Expert guidance is available through pre-recorded videos to assist you along the way. Elevate your skill set with Digital Marketing Projects!