Fundação Instituto de Administração
Marketing e o Consumidor no Ambiente Digital Specialization
Fundação Instituto de Administração

Marketing e o Consumidor no Ambiente Digital Specialization

Comportamento do consumidor digital e o marketing. Desenvolva suas habilidades para atuar com o consumidor no marketing digital.

Andres Veloso
Sofia Ferraz
Kleber Oliveira

Instructors: Andres Veloso

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Get in-depth knowledge of a subject
Beginner level
No prior experience required
3 months
at 10 hours a week
Flexible schedule
Learn at your own pace

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Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Digital Marketing
Category: Marketing
Category: Marketing Effectiveness
Category: Customer Insights
Category: Marketing Strategies
Category: Estratégias de marketing digital
Category: Consumer Behaviour
Category: Sales Process
Category: Comportamento do consumidor
Category: Content Strategy
Category: Brand Awareness
Category: Jornada do Cliente

What you'll learn

Skills you'll gain

Category: Strategic Marketing
Category: Digital Marketing
Category: Metodologia do ICP
Category: Customer Insights
Category: Marketing Strategies
Category: Marketing Analytics
Category: Consumer Behaviour
Category: E-Commerce
Category: Marketing Planning
Category: Target Audience
Category: Integrated Marketing Communications
Category: Comportamento do consumidor digital
Category: Ferramentas de marketing digital

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Communication Strategies
Category: Marketing Strategies
Category: Customer Insights
Category: Technology Strategies
Category: Target Market
Category: Tendências no marketing digital
Category: Segmentação e cohorts
Category: Consumer Behaviour
Category: Digital Communications
Category: Customer Analysis
Category: Marketing Analytics
Category: Comunicação digital
Category: Marketing Planning
Category: Digital Transformation
Category: MarTech
Category: Customer Experience

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Community Development
Category: Marketing Strategies
Category: Branding
Category: Consumer Behaviour
Category: Brand Strategy
Category: Performance Measurement
Category: Marketing para empresas nascentes
Category: Campaign Management
Category: Marketing de Performance
Category: Marketing Effectiveness
Category: A/B Testing
Category: Marketing Analytics
Category: Growth Strategies
Category: Teste e validação de. hipóteses

Instructors

Andres Veloso
Fundação Instituto de Administração
4 Courses1,213 learners

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